While the reveal trailer for the final installment in Rocksteady's acclaimed Batman series, Batman: Arkham Knight, did the same thing, it also did something much more impressive: tell a story. Most trailers these days tend to cram far too much content and action just to show viewers what will be in the game. Here are 15 video game trailers that do just that. That doesn't mean a trailer needs to be all CGI or all gameplay it means that a trailer should draw in the viewer, convey tone and produce an involuntary response of excitement and awe. And that's all thanks to its story and trailersįor a trailer to be truly spectacular, and to be remembered years later, it not only must be different and effective, it must generate the hype needed for the game to succeed. Hype has led to games like Tom Clancy's The Division breaking records despite its blatant issues. Over the past decade, instead of cutting a gameplay trailer themselves, studios and publishers have pivoted to hiring dedicated production companies to produce CGI-filled trailers (in the gaming industry, cinematic trailers are often referred to being CGI trailers, due to the trailers not being representative of the final product) that characterize a game’s tone and themes, as well as its story. No longer is gameplay the primary factor in a person's decision to purchase a game - hype has replaced it.
With conventions and expos, like the Electronic Entertainment Expo, Game Developers Conference and Gamescom, being primarily reserved for press and industry insiders, the only thing gamers really have to judge a product on (before reviews come out) is its trailer.
RUST VIDEO GAME TRAILER MOVIE
Nowadays, movie trailers tend to garner just as much anticipation ( and controversy) as the movies themselves.